Simple. Beautiful. Sustainable.

Deodorant Crafted for Refinement, Perfected for Performance.

iDO blends state-of-the-art technology, sustainability, and the utmost quality ingredients to create a deodorant experience that is innovative and refined. Meticulously crafted for individuals who desire premium personal care experiences, iDO offers a range of products including deodorant applicant devices and premium scents that deliver exceptional performance, profound confidence, and a refreshing sensation. Unlike traditional deodorants, iDO products feature exquisite formulas and fragrances crafted by world-class perfumers, while also offering sustainable refill cartridges.

Our Founders

IDO was founded with a transformative mission to revolutionize the deodorant industry by offering individuals a sophisticated and innovative personal care experience. In 2015, our founders, Sam and Simon Shorland, embarked on an extraordinary journey driven by their dissatisfaction with ordinary products and fueled by a passion for innovation.

Inspired to blend opulence and performance, they set out to redefine the concept of self-care routines for deodorant. The result was an exceptional product that transcends the ordinary, delivering a captivating fragrance while upholding a strong commitment to sustainability.

Every ingredient and design detail was meticulously chosen to create a harmonious fusion of elegance and efficacy, culminating in a deodorant that stands out from the rest.

Our Values

  • Quality & Performance

    Our team of expert scientists and perfumers are dedicated to crafting the perfect blend, meticulously selecting the finest ingredients for both high-performance and uncompromising attention to detail.

  • Sophistication & Refinement

    At iDO, we're aiming to redefine your personal care routine by seamlessly elevating every moment of your self-care experience.

  • Innovation & Technology

    Experience the future of personal care with our state-of-the-art airflow technology, delivering rapid drying, cooling sensations, and reduced staining. Stay refreshed, confident, and stylish throughout the day with our fast-drying devices.

  • Sustainability & Purpose

    From 100% aluminum refill cartridges to our commitment to minimizing plastic waste, we actively contribute to a more eco-friendly future, ensuring our actions reflect a profound dedication to environmental responsibility.

Our Products

Discover iDO's comprehensive range of premium personal care solutions, including deodorant, antiperspirant, airflow, and airless models. With 100% aluminum refill options and more exciting products on the horizon, stay tuned for a refined and sustainable self-care experience.

Hello From Our Founders